Cheapest Email Marketing Tools (By True Cost)

Compare email marketing tools by true cost. Mailchimp, ConvertKit, ActiveCampaign ranked by what you actually pay.

📊 Ranked by estimated monthly cost (advertised price + recurring documented fees)•🔄 Prices change often — confirm on the vendor's site before buying.•8 tools compared
#1

Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr

$0/mo$27/mo

estimated monthly cost (advertised + recurring fees)

Daily Send Limit on Free: +$9/moBrevo Logo on Free & Starter: +$9/moLanding Pages & A/B Testing Paywall: +$9/mo
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#2

Google Workspace

Google's business email and productivity suite (Gmail, Drive, Docs, Meet). Per-user pricing with sto

$7/mo$56/mo

estimated monthly cost (advertised + recurring fees)

Storage Limit Per User: +$7/moVault & DLP Require Business Plus: +$15/moGemini AI Add-On: +$20/mo
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#3

SendGrid

Twilio's email delivery platform for transactional and marketing emails. Free for 100 emails/day, th

$0/mo$105/mo

estimated monthly cost (advertised + recurring fees)

Dedicated IP Required for Deliverability: +$30/moEmail Validation Add-On: +$50 per useOverage Email Charges: +$25/mo
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#4

ConvertKit

Creator-focused email marketing platform (now branded as Kit). Free for 10,000 subscribers but limit

$0/mo$109/mo

estimated monthly cost (advertised + recurring fees)

Subscriber-Based Pricing Scaling: +$50/moFree Plan Send Restriction: +$29/moNo A/B Testing on Free or Creator: +$30/mo
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#5

Mailchimp

Email marketing platform with automation. Free for 500 contacts, then contact-based pricing creates

$0/mo$113/mo

estimated monthly cost (advertised + recurring fees)

Unsubscribed Contacts Count: +$30/moSteep Contact Tier Scaling: +$50/moPay-As-You-Go Email Credits: +$20 per use
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#6

Microsoft 365

Microsoft's business productivity suite (Outlook, Teams, Office apps). Per-user pricing where deskto

$6/mo$113.50/mo

estimated monthly cost (advertised + recurring fees)

Desktop Apps Require Business Standard: +$6.50/moCopilot AI Add-On: +$30/moCompliance Features Require E5: +$51/mo
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#7

ActiveCampaign

Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti

$15/mo$128/mo

estimated monthly cost (advertised + recurring fees)

Contact Tier Scaling: +$64/moCRM & Sales Require Plus: +$34/moTransactional Email Separate: +$15/mo
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#8

Klaviyo

E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that

$0/mo$205/mo

estimated monthly cost (advertised + recurring fees)

Steep Contact-Based Scaling: +$100/moSMS Credits Charged Separately: +$75/moEmail Send Limits Per Tier: +$30/mo
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