Creator-focused email marketing platform (now branded as Kit). Free for 10,000 subscribers but limited sends. Paid plans scale by subscriber count with migration incentives.
Advertised Price
$0
/month
Estimated True Cost
$109
/month (typical usage)
Surprise Factor
N/A×
more than expected
Confidence
76%
Data source: manual
What the pricing page doesn't tell you
Creator plan: 1K subs = $29/mo, 5K = $79/mo, 10K = $119/mo, 55K = $379/mo. Cost roughly doubles every 5x subscriber growth. Fast-growing creators get sticker shock.
Trigger: subscribers > 5000
+$50
/monthly
Free plan allows only 1 email broadcast per month to 10,000 subscribers. Daily or weekly newsletters require upgrading to Creator ($29+/mo) immediately.
Trigger: broadcasts > 1
+$29
/monthly
A/B testing subject lines requires Creator Pro ($59/mo minimum). Creator plan only supports basic broadcasts. Essential email optimization is paywalled.
Trigger: abTesting > 0
+$30
/monthly
| Plan | Monthly | Annual (per mo) | Key Limits | Overage Rules |
|---|---|---|---|---|
Newsletter | $0 | $0 |
| No overages |
CreatorPOPULAR | $29 | $25 |
|
|
Creator Pro | $59 | $50 |
|
|
ConvertKit (Kit) offers a generous free plan with 10,000 subscribers but only 1 email broadcast/mo. Creator plan at $29/mo for 1,000 subscribers includes unlimited sends and automations. Creator Pro at $59/mo adds advanced reporting, subscriber scoring, and priority support.
ConvertKitoffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.
⚠️ When you'll need to upgrade:
Most teams outgrow the free plan within 1-3 months. The first paid tier (Creator) costs $29/mo.
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