ActiveCampaign vs ConvertKit

ActiveCampaign advertises $15/mo and ConvertKit advertises $0/mo. ActiveCampaign has 3 documented extra fees (recurring: +$113/mo), while ConvertKit has 3 (recurring: +$109/mo). On these illustrative assumptions, ConvertKit has the lower estimated monthly cost (about 15% less). Your real cost depends on seats and usage — use the calculator for your numbers.

ActiveCampaign has 3 documented extra fees: Contact Tier Scaling, CRM & Sales Require Plus, Transactional Email Separate. Recurring fees add roughly $113/mo on top of the $15/mo advertised price.

ConvertKit has 3 documented extra fees: Subscriber-Based Pricing Scaling, Free Plan Send Restriction, No A/B Testing on Free or Creator. Recurring fees add roughly $109/mo on top of the $0/mo advertised price.

Choose ActiveCampaign if: Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti. Choose ConvertKit if: Creator-focused email marketing platform (now branded as Kit). Free for 10,000 subscribers but limit. The right choice depends on your team size, usage volume, and which features you need most.

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.