ConvertKit vs Klaviyo

ConvertKit advertises $0/mo and Klaviyo advertises $0/mo. ConvertKit has 3 documented extra fees (recurring: +$109/mo), while Klaviyo has 3 (recurring: +$205/mo). On these illustrative assumptions, ConvertKit has the lower estimated monthly cost (about 47% less). Your real cost depends on seats and usage — use the calculator for your numbers.

ConvertKit has 3 documented extra fees: Subscriber-Based Pricing Scaling, Free Plan Send Restriction, No A/B Testing on Free or Creator. Recurring fees add roughly $109/mo on top of the $0/mo advertised price.

Klaviyo has 3 documented extra fees: Steep Contact-Based Scaling, SMS Credits Charged Separately, Email Send Limits Per Tier. Recurring fees add roughly $205/mo on top of the $0/mo advertised price.

Choose ConvertKit if: Creator-focused email marketing platform (now branded as Kit). Free for 10,000 subscribers but limit. Choose Klaviyo if: E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that . The right choice depends on your team size, usage volume, and which features you need most.

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.