📊 Compiled from public vendor pricing pages•🔄 Pricing check date not recorded•Report incorrect pricing →

Klaviyo advertises $0/month. Counting its 3 documented recurring fees, an illustrative monthly estimate is $205/month. This data has not yet been compared with the vendor's pricing page, so confirm current prices before buying. Vendor pricing page (klaviyo.com).

K
Email & Marketing

Klaviyo True Cost Calculator

E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that scales steeply — 50K contacts costs $720/mo. SMS credits are charged separately.

Advertised Price

$0

/month

Estimated Monthly Cost

$205

/month (illustrative scenario)

Vs. Advertised

—

no comparable advertised price

Pricing Data

Pricing check date not recorded

Prices change often — confirm on the vendor's site before buying.

Calculate Your Exact Cost →

Hidden Fees & Gotchas

What the pricing page doesn't tell you

Steep Contact-Based Scaling

Free for 250 contacts. Then: 1K = $30/mo, 5K = $100/mo, 10K = $150/mo, 25K = $400/mo, 50K = $720/mo. Pricing scales aggressively compared to competitors.

Trigger: contacts > 1000

+$100/mo

SMS Credits Charged Separately

SMS marketing requires separate credit purchases. US SMS: $0.01-$0.015/message. 10K SMS/mo = $100-150/mo on top of email plan.

Trigger: smsMessages > 0

+$75/mo

Email Send Limits Per Tier

Email sends are capped at 10x your contact limit on most plans. Exceeding requires upgrading to a higher contact tier even if you haven't added contacts.

Trigger: emailSends > contactLimit * 10

+$30/mo

Recurring hidden fees: +$205/mo on top of the $0 advertised price

Klaviyo Pricing Tiers

PlanMonthlyAnnual (per mo)Key LimitsOverage Rules
Free
$0$0
  • Sms: false
  • Contacts: 250
  • Email Sends: 500
  • Push Notifications: false
No overages
EmailPOPULAR
$30$30
  • Contacts: 1000
  • Ab Testing: true
  • Email Sends: 10x contacts
  • Automations: true
  • $15/1000 contacts over 1,000
Email & SMS
$45$45
  • Contacts: 1000
  • Email Sends: 10x contacts
  • Sms Credits: 1250
  • Sign Up Forms: true
  • $15/1000 contacts over 1,000

Klaviyo Free Plan Limits (2026)

Klaviyooffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.

Free Plan — What's Included

Smsfalse
Contacts250
Email Sends500
Push Notificationsfalse

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Email) costs $30/mo.

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Quick Stats

Website
Klaviyo.com
Category
Email & Marketing
Advertised
$0/mo
Est. Monthly
$205/mo
Pricing data
Pricing check date not recorded

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