E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that scales steeply — 50K contacts costs $720/mo. SMS credits are charged separately.
Advertised Price
$0
/month
Estimated True Cost
$205
/month (typical usage)
Surprise Factor
N/A×
more than expected
Confidence
78%
Data source: manual
What the pricing page doesn't tell you
Free for 250 contacts. Then: 1K = $30/mo, 5K = $100/mo, 10K = $150/mo, 25K = $400/mo, 50K = $720/mo. Pricing scales aggressively compared to competitors.
Trigger: contacts > 1000
+$100
/monthly
SMS marketing requires separate credit purchases. US SMS: $0.01-$0.015/message. 10K SMS/mo = $100-150/mo on top of email plan.
Trigger: smsMessages > 0
+$75
/monthly
Email sends are capped at 10x your contact limit on most plans. Exceeding requires upgrading to a higher contact tier even if you haven't added contacts.
Trigger: emailSends > contactLimit * 10
+$30
/monthly
| Plan | Monthly | Annual (per mo) | Key Limits | Overage Rules |
|---|---|---|---|---|
Free | $0 | $0 |
| No overages |
EmailPOPULAR | $30 | $30 |
|
|
Email & SMS | $45 | $45 |
|
|
Klaviyooffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.
⚠️ When you'll need to upgrade:
Most teams outgrow the free plan within 1-3 months. The first paid tier (Email) costs $30/mo.
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