Brevo vs Klaviyo

Brevo advertises $0/mo and Klaviyo advertises $0/mo. Brevo has 3 documented extra fees (recurring: +$27/mo), while Klaviyo has 3 (recurring: +$205/mo). On these illustrative assumptions, Brevo has the lower estimated monthly cost (about 87% less). Your real cost depends on seats and usage — use the calculator for your numbers.

Brevo has 3 documented extra fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. Recurring fees add roughly $27/mo on top of the $0/mo advertised price.

Klaviyo has 3 documented extra fees: Steep Contact-Based Scaling, SMS Credits Charged Separately, Email Send Limits Per Tier. Recurring fees add roughly $205/mo on top of the $0/mo advertised price.

Choose Brevo if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. Choose Klaviyo if: E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that . The right choice depends on your team size, usage volume, and which features you need most.

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.