True cost comparison — not just what the pricing page says
Quick Verdict
Brevo saves you 5%
Best for Brevo
All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr
Best for Klaviyo
E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that
All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Fr...
Advertised
$0
/month
True Cost
$27
/month (typical)
Daily Send Limit on Free
Free plan limits to 300 emails/day (9,000/mo). A list of 10K contacts can't be emailed in one campai...
Brevo Logo on Free & Starter
Brevo branding appears on all emails on Free and Starter plans. Removing it requires Business plan a...
Landing Pages & A/B Testing Paywall
Landing pages, A/B testing, and advanced statistics require Business plan ($18/mo) or higher. Starte...
E-commerce email and SMS marketing platform. Free for 250 contacts, then contact...
Advertised
$0
/month
True Cost
$205
/month (typical)
Steep Contact-Based Scaling
Free for 250 contacts. Then: 1K = $30/mo, 5K = $100/mo, 10K = $150/mo, 25K = $400/mo, 50K = $720/mo....
SMS Credits Charged Separately
SMS marketing requires separate credit purchases. US SMS: $0.01-$0.015/message. 10K SMS/mo = $100-15...
Email Send Limits Per Tier
Email sends are capped at 10x your contact limit on most plans. Exceeding requires upgrading to a hi...
Brevo advertises $0/mo. Klaviyo advertises $0/mo.
Brevo has 3 documented hidden fees. Klaviyo has 3.
Brevo confidence: 74%. Klaviyo confidence: 78%.
| Metric | Brevo | Klaviyo | Winner |
|---|---|---|---|
| Advertised Price | $0/mo | $0/mo | Brevo |
| True Monthly Cost | $27/mo | $205/mo | Brevo |
| Hidden Fee Total | +$27/mo | +$205/mo | Brevo |
| # Hidden Fees | 3 | 3 | Brevo |
| Confidence Score | 74% | 78% | Klaviyo |
| Pricing Tiers | 3 | 3 | — |
| Affiliate Program | None | None | — |
Brevo advertises $0/mo and Klaviyo advertises $0/mo. However, when you include hidden fees, Brevo has 3 documented hidden fees adding +$27/mo, while Klaviyo has 3 hidden fees adding +$205/mo. Based on true cost, Brevo is typically 5% cheaper.
Brevo has 3 documented hidden fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. These add approximately +$27/mo on top of the $0/mo advertised price.
Klaviyo has 3 documented hidden fees: Steep Contact-Based Scaling, SMS Credits Charged Separately, Email Send Limits Per Tier. These add approximately +$205/mo on top of the $0/mo advertised price.
Choose Brevo if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. Choose Klaviyo if: E-commerce email and SMS marketing platform. Free for 250 contacts, then contact-based pricing that . The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Brevo data has a 74% confidence score and Klaviyo has 78%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
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