Mailchimp vs ConvertKit

Mailchimp advertises $0/mo and ConvertKit advertises $0/mo. Mailchimp has 4 documented extra fees (recurring: +$113/mo), while ConvertKit has 3 (recurring: +$109/mo). On these illustrative assumptions the estimated monthly costs are about the same. Your real cost depends on seats and usage — use the calculator for your numbers.

Mailchimp has 4 documented extra fees: Unsubscribed Contacts Count, Steep Contact Tier Scaling, Pay-As-You-Go Email Credits, Advanced Automation Paywall. Recurring fees add roughly $113/mo on top of the $0/mo advertised price.

ConvertKit has 3 documented extra fees: Subscriber-Based Pricing Scaling, Free Plan Send Restriction, No A/B Testing on Free or Creator. Recurring fees add roughly $109/mo on top of the $0/mo advertised price.

Choose Mailchimp if: E-commerce businesses wanting advanced marketing automation, segmentation, and Shopify integration. Choose ConvertKit if: Creators, bloggers, and newsletter writers wanting simple automation with subscriber-friendly pricing. The right choice depends on your team size, usage volume, and which features you need most.

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.