📊 Data source: Manual research + official pricing page🔄 Updated April 202678% confidence score
W
Website Builder

Wix True Cost Calculator

Drag-and-drop website builder for non-technical users. Free plan is ad-supported with Wix branding. Paid plans from $17-$36/mo per site, but app market costs and performance issues on heavy sites add up.

Advertised Price

$0

/month

Estimated True Cost

$74

/month (typical usage)

Surprise Factor

N/A×

more than expected

Confidence

78%

Data source: manual

Hidden Fees & Gotchas

What the pricing page doesn't tell you

Wix Branding on Free

Free plan displays 'Wix.com' ads and uses a wix.com subdomain. Removing branding requires Light plan at $17/mo minimum — the single most common reason to upgrade.

Trigger: branding == 'free'

+$17

/monthly

App Market Cost Accumulation

Most functional sites need 3-8 Wix Apps (booking $0-10/mo, events $0-10/mo, chat $0-30/mo, SEO tools $5-15/mo). Average app spend: $20-60/mo on top of base plan.

Trigger: apps > 2

+$35

/monthly

Heavy Sites Performance Degradation

Sites with 50+ pages, many apps, or large media galleries experience significant load time increases. Wix's proprietary renderer struggles with complex sites — no server-side optimization available.

Trigger: pages > 50

+$0

/monthly

Per-Site Pricing

Each Wix plan covers ONE site only. Running 3 business sites = 3× the subscription cost. No multi-site discount until Enterprise.

Trigger: sites > 1

+$22

/monthly

Total hidden fees: +$74/mo on top of the $0 advertised price

Wix Pricing Tiers

PlanMonthlyAnnual (per mo)Key LimitsOverage Rules
Free
$0$0
  • Ecommerce: false
  • Storage Gb: 0.5
  • Bandwidth Gb: 500
  • Wix Branding: true
No overages
Light
$17$17
  • Ecommerce: false
  • Storage Gb: 2
  • Bandwidth Gb: unlimited
  • Wix Branding: false
No overages
CorePOPULAR
$23$23
  • Analytics: true
  • Ecommerce: false
  • Storage Gb: 50
  • Bandwidth Gb: unlimited
No overages
Business
$36$36
  • Ecommerce: true
  • Storage Gb: 100
  • Bandwidth Gb: unlimited
  • Dropshipping: true
No overages

About Wix Pricing

Wix Free gives you a website with Wix ads and a Wix subdomain. Light at $17/mo removes branding and connects a custom domain. Core at $22.50/mo adds analytics, marketing tools, and more storage. Business at $36/mo adds e-commerce, subscriptions, and automated tax. But Wix App Market add-ons ($5-30/mo each), heavy site performance degradation, and per-site pricing (not per-account) create hidden costs.

Wix Free Plan Limits (2026)

Wixoffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.

Free Plan — What's Included

Ecommercefalse
Storage Gb0.5
Bandwidth Gb500
Wix Brandingtrue
Custom Domainfalse

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Light) costs $17/mo.

Looking for Wix Alternatives?

Compare cheaper options in Website Builder ranked by true cost, not advertised price.

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Quick Stats

Website
Wix.com
Category
Website Builder
Advertised
$0/mo
True Cost
$74/mo
Confidence
78%
Data Source
manual
Affiliate
$100 per premium referral

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