True cost comparison — not just what the pricing page says
Quick Verdict
Wix saves you 5%
Best for Wix
Drag-and-drop website builder for non-technical users. Free plan is ad-supported with Wix branding.
Best for WooCommerce
Free WordPress ecommerce plugin. No transaction fees, fully customizable, but requires hosting + ext
Drag-and-drop website builder for non-technical users. Free plan is ad-supported...
Advertised
$0
/month
True Cost
$74
/month (typical)
Wix Branding on Free
Free plan displays 'Wix.com' ads and uses a wix.com subdomain. Removing branding requires Light plan...
App Market Cost Accumulation
Most functional sites need 3-8 Wix Apps (booking $0-10/mo, events $0-10/mo, chat $0-30/mo, SEO tools...
Heavy Sites Performance Degradation
Sites with 50+ pages, many apps, or large media galleries experience significant load time increases...
Per-Site Pricing
Each Wix plan covers ONE site only. Running 3 business sites = 3× the subscription cost. No multi-si...
Affiliate link — we may earn a commission
Free WordPress ecommerce plugin. No transaction fees, fully customizable, but re...
Advertised
$0
/month
True Cost
$400
/month (typical)
Hosting + Performance
WooCommerce needs WordPress hosting capable of handling ecommerce traffic. Managed WooCommerce hosti...
Payment Processing
Stripe/PayPal charge 2.9% + $0.30. On $10K/mo revenue = $320/mo in fees. No way around this....
Extensions & Plugins
Subscriptions ($199/yr), memberships ($199/yr), bookings ($249/yr), shipping ($79-199/yr). Average s...
Wix advertises $0/mo. WooCommerce advertises $0/mo.
Wix has 4 documented hidden fees. WooCommerce has 3.
Wix confidence: 78%. WooCommerce confidence: 75%.
| Metric | Wix | WooCommerce | Winner |
|---|---|---|---|
| Advertised Price | $0/mo | $0/mo | Wix |
| True Monthly Cost | $74/mo | $400/mo | Wix |
| Hidden Fee Total | +$74/mo | +$400/mo | Wix |
| # Hidden Fees | 4 | 3 | WooCommerce |
| Confidence Score | 78% | 75% | Wix |
| Pricing Tiers | 4 | 0 | — |
| Affiliate Program | $100 per premium referral | None | — |
Try the tool that fits your needs. Both offer free trials or free tiers.
Wix advertises $0/mo and WooCommerce advertises $0/mo. However, when you include hidden fees, Wix has 4 documented hidden fees adding +$74/mo, while WooCommerce has 3 hidden fees adding +$400/mo. Based on true cost, Wix is typically 5% cheaper.
Wix has 4 documented hidden fees: Wix Branding on Free, App Market Cost Accumulation, Heavy Sites Performance Degradation, Per-Site Pricing. These add approximately +$74/mo on top of the $0/mo advertised price.
WooCommerce has 3 documented hidden fees: Hosting + Performance, Payment Processing, Extensions & Plugins. These add approximately +$400/mo on top of the $0/mo advertised price.
Choose Wix if: Drag-and-drop website builder for non-technical users. Free plan is ad-supported with Wix branding. . Choose WooCommerce if: Free WordPress ecommerce plugin. No transaction fees, fully customizable, but requires hosting + ext. The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Wix data has a 78% confidence score and WooCommerce has 75%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
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