Free WordPress ecommerce plugin. No transaction fees, fully customizable, but requires hosting + extensions that add up to $100-500/mo for a real store.
Advertised Price
$0
/month
Estimated True Cost
$400
/month (typical usage)
Surprise Factor
N/A×
more than expected
Confidence
75%
Data source: manual
What the pricing page doesn't tell you
WooCommerce needs WordPress hosting capable of handling ecommerce traffic. Managed WooCommerce hosting: $25-100/mo. Basic shared hosting will crash under load.
Trigger: hosting > 0
+$50
/monthly
Stripe/PayPal charge 2.9% + $0.30. On $10K/mo revenue = $320/mo in fees. No way around this.
Trigger: revenue > 0
+$290
/monthly
Subscriptions ($199/yr), memberships ($199/yr), bookings ($249/yr), shipping ($79-199/yr). Average store needs 3-5 paid extensions.
Trigger: extensions > 0
+$60
/monthly
| Plan | Monthly | Annual (per mo) | Key Limits | Overage Rules |
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