📊 Data source: Manual research + official pricing page•🔄 Updated April 2026•✅ 70% confidence score
A
Analytics

Amplitude True Cost Calculator

Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-based Growth and Enterprise plans with opaque pricing create budget uncertainty.

Advertised Price

$0

/month

Estimated True Cost

$1000

/month (typical usage)

Surprise Factor

N/A×

more than expected

Confidence

70%

Data source: manual

Calculate Your Exact Cost →

Hidden Fees & Gotchas

What the pricing page doesn't tell you

Opaque Growth Plan Pricing

Growth plan pricing is custom and based on monthly tracked users (MTUs). Estimates range from $500-$2,000/mo for 100K-500K MTUs. No public pricing available.

Trigger: mtu > 50000

+$500

/monthly

Feature Flags & Experiments Add-On

Amplitude Experiment (A/B testing, feature flags) is a separate product with its own pricing. Not included in Analytics plans.

Trigger: experiments > 0

+$200

/monthly

CDP Add-On Costs

Amplitude CDP (Customer Data Platform) for data unification and audience syncing is priced separately. Combined Analytics + CDP + Experiment can exceed $5K/mo.

Trigger: cdpEnabled > 0

+$300

/monthly

Total hidden fees: +$1000/mo on top of the $0 advertised price

Amplitude Pricing Tiers

PlanMonthlyAnnual (per mo)Key LimitsOverage Rules
Starter
$0$0
  • Event Types: unlimited
  • Data History: unlimited
  • Saved Charts: unlimited
  • Monthly Tracked Users: 50000
No overages
GrowthPOPULAR
$0$0
  • Data Tables: true
  • Causal Analysis: true
  • Behavioral Cohorts: true
  • Advanced Behavioral: true
No overages
Enterprise
$0$0
  • Sla: true
  • Sso: true
  • Custom Events: true
  • Derived Properties: true
No overages

Amplitude Free Plan Limits (2026)

Amplitudeoffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.

Starter Plan — What's Included

Event Typesunlimited
Data Historyunlimited
Saved Chartsunlimited
Monthly Tracked Users50000

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Starter) costs $0/mo.

Growth Plan — What's Included

Data Tablestrue
Causal Analysistrue
Behavioral Cohortstrue
Advanced Behavioraltrue
Monthly Tracked Userscustom

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Starter) costs $0/mo.

Enterprise Plan — What's Included

Slatrue
Ssotrue
Custom Eventstrue
Derived Propertiestrue
Advanced Permissionstrue
Monthly Tracked Userscustom

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Starter) costs $0/mo.

Looking for Amplitude Alternatives?

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Quick Stats

Website
Amplitude.com
Category
Analytics
Advertised
$0/mo
True Cost
$1000/mo
Confidence
70%
Data Source
manual

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