Amplitude vs Mixpanel

Estimated monthly cost comparison — not just the headline price

Prices change often — confirm on the vendor's site before buying. Report incorrect pricing →

Quick Take

Mixpanel has the lower estimated monthly cost (~82%)

Based on advertised price plus documented recurring fees, not your exact usage.

Best for Amplitude

Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base

Best for Mixpanel

Product analytics platform with event tracking. Free for 20M events/mo, then event-based pricing bec

A

Amplitude

Product analytics platform for digital products. Free for 50K monthly tracked us...

Advertised

$0

/month

Estimated monthly cost

$1,000

/month (illustrative)

Documented Extra Fees (+$1,000/mo)

Opaque Growth Plan Pricing

Growth plan pricing is custom and based on monthly tracked users (MTUs). Estimates range from $500-$...

+$500/mo

Feature Flags & Experiments Add-On

Amplitude Experiment (A/B testing, feature flags) is a separate product with its own pricing. Not in...

+$200/mo

CDP Add-On Costs

Amplitude CDP (Customer Data Platform) for data unification and audience syncing is priced separatel...

+$300/mo

Pricing Tiers

Starter
$0/mo
GrowthPopular
$0/mo
Enterprise
$0/mo
M

Mixpanel

Product analytics platform with event tracking. Free for 20M events/mo, then eve...

Advertised

$0

/month

Estimated monthly cost

$178

/month (illustrative)

Documented Extra Fees (+$178/mo)

Event Volume Overage

Beyond free 20M events, Growth plan pricing scales by volume: 100M events = ~$200/mo, 500M = ~$800/m...

+$100/mo

Group Analytics Paywall

Analyzing by company/account (not just individual users) requires Growth plan at $28+/mo. B2B produc...

+$28/mo

Data Pipeline Export Costs

Exporting raw event data to your data warehouse requires Growth plan. Export to BigQuery, Snowflake,...

+$50/mo

Pricing Tiers

Free
$0/mo
GrowthPopular
$28/mo
Enterprise
$0/mo

Key Differences

1

Amplitude advertises $0/mo. Mixpanel advertises $0/mo.

2

Amplitude has 3 documented hidden fees. Mixpanel has 3.

3

Amplitude confidence: 70%. Mixpanel confidence: 75%.

Cost Comparison Summary

MetricAmplitudeMixpanelWinner
Advertised Price$0/mo$0/mo—
Estimated Monthly Cost$1,000/mo$178/moMixpanel
Recurring Extra Fees+$1,000/mo+$178/moMixpanel
One-Time Costs$0$0—
# Documented Fees33—
Pricing Tiers33—
Affiliate ProgramNoneNo public affiliate program—

Frequently Asked Questions

Is Amplitude or Mixpanel cheaper?

Amplitude advertises $0/mo and Mixpanel advertises $0/mo. Amplitude has 3 documented extra fees (recurring: +$1,000/mo), while Mixpanel has 3 (recurring: +$178/mo). On these illustrative assumptions, Mixpanel has the lower estimated monthly cost (about 82% less). Your real cost depends on seats and usage — use the calculator for your numbers.

What extra fees does Amplitude have?

Amplitude has 3 documented extra fees: Opaque Growth Plan Pricing, Feature Flags & Experiments Add-On, CDP Add-On Costs. Recurring fees add roughly $1,000/mo on top of the $0/mo advertised price.

What extra fees does Mixpanel have?

Mixpanel has 3 documented extra fees: Event Volume Overage, Group Analytics Paywall, Data Pipeline Export Costs. Recurring fees add roughly $178/mo on top of the $0/mo advertised price.

Should I choose Amplitude or Mixpanel?

Choose Amplitude if: Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base. Choose Mixpanel if: Product analytics platform with event tracking. Free for 20M events/mo, then event-based pricing bec. The right choice depends on your team size, usage volume, and which features you need most.

How accurate is this Amplitude vs Mixpanel comparison?

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.

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