Mixpanel advertises $0/month. Counting its 3 documented recurring fees, an illustrative monthly estimate is $178/month. This data has not yet been compared with the vendor's pricing page, so confirm current prices before buying. Vendor pricing page (mixpanel.com).
Product analytics platform with event tracking. Free for 20M events/mo, then event-based pricing becomes confusing — what counts as an event varies wildly.
Advertised Price
$0
/month
Estimated Monthly Cost
$178
/month (illustrative scenario)
Vs. Advertised
—
no comparable advertised price
Pricing Data
Pricing check date not recorded
Prices change often — confirm on the vendor's site before buying.
What the pricing page doesn't tell you
Beyond free 20M events, Growth plan pricing scales by volume: 100M events = ~$200/mo, 500M = ~$800/mo, 1B+ = custom. Each user action, API call, and page view counts as an event.
Trigger: events > 20000000
+$100/mo
Analyzing by company/account (not just individual users) requires Growth plan at $28+/mo. B2B products need this immediately — it's the most common reason to upgrade from Free.
Trigger: groupAnalytics > 0
+$28/mo
Exporting raw event data to your data warehouse requires Growth plan. Export to BigQuery, Snowflake, or S3 is not available on Free. Large exports can increase plan tier.
Trigger: dataPipeline > 0
+$50/mo
| Plan | Monthly | Annual (per mo) | Key Limits | Overage Rules |
|---|---|---|---|---|
Free | $0 | $0 |
| No overages |
GrowthPOPULAR | $28 | $28 |
|
|
Enterprise | $0 | $0 |
| No overages |
Mixpanel's free plan is generous at 20M events/month. Growth starts at $28/mo for additional features like group analytics and data pipelines. But event-based pricing means every user action (click, page view, API call) counts. A mid-traffic app can generate millions of events monthly.
Mixpaneloffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.
⚠️ When you'll need to upgrade:
Most teams outgrow the free plan within 1-3 months. The first paid tier (Growth) costs $28/mo.
⚠️ When you'll need to upgrade:
Most teams outgrow the free plan within 1-3 months. The first paid tier (Growth) costs $28/mo.
Compare cheaper options in Analytics ranked by true cost, not advertised price.
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