Amplitude vs Hotjar

Amplitude advertises $0/mo and Hotjar advertises $0/mo. Amplitude has 3 documented extra fees (recurring: +$1,000/mo), while Hotjar has 3 (recurring: +$96/mo). On these illustrative assumptions, Hotjar has the lower estimated monthly cost (about 90% less). Your real cost depends on seats and usage — use the calculator for your numbers.

Amplitude has 3 documented extra fees: Opaque Growth Plan Pricing, Feature Flags & Experiments Add-On, CDP Add-On Costs. Recurring fees add roughly $1,000/mo on top of the $0/mo advertised price.

Hotjar has 3 documented extra fees: Session Volume Hard Caps, Surveys Priced Separately, Feedback Widget Separate. Recurring fees add roughly $96/mo on top of the $0/mo advertised price.

Choose Amplitude if: Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base. Choose Hotjar if: Website heatmaps and behavior analytics. Free for 35 sessions/day, then $32-$171/mo based on session. The right choice depends on your team size, usage volume, and which features you need most.

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.