📊 Compiled from public vendor pricing pages•🔄 Pricing check date not recorded•Report incorrect pricing →

Hotjar advertises $0/month. Counting its 3 documented recurring fees, an illustrative monthly estimate is $96/month. This data has not yet been compared with the vendor's pricing page, so confirm current prices before buying. Vendor site (hotjar.com) — check its pricing page.

H
Analytics

Hotjar True Cost Calculator

Website heatmaps and behavior analytics. Free for 35 sessions/day, then $32-$171/mo based on session volume — with separate pricing for Surveys and Feedback widgets.

Advertised Price

$0

/month

Estimated Monthly Cost

$96

/month (illustrative scenario)

Vs. Advertised

—

no comparable advertised price

Pricing Data

Pricing check date not recorded

Prices change often — confirm on the vendor's site before buying.

Calculate Your Exact Cost →

Hidden Fees & Gotchas

What the pricing page doesn't tell you

Session Volume Hard Caps

Free: 35 sessions/day. Plus: 100/day. Business: 500/day. Scale: 2,500+/day. High-traffic sites need Business ($80/mo) or Scale ($171/mo) immediately.

Trigger: dailySessions > 100

+$48/mo

Surveys Priced Separately

Hotjar Surveys (previously Ask) is a separate product with its own pricing tiers. Not bundled with Observe (heatmaps/recordings). Both together roughly doubles cost.

Trigger: surveys > 0

+$32/mo

Feedback Widget Separate

Incoming feedback widget for user-initiated feedback is part of the Ask product, priced separately from heatmap recordings. Full Hotjar suite = 2-3 separate subscriptions.

Trigger: feedbackWidget > 0

+$16/mo

Recurring hidden fees: +$96/mo on top of the $0 advertised price

Hotjar Pricing Tiers

PlanMonthlyAnnual (per mo)Key LimitsOverage Rules
Basic
$0$0
  • Trends: false
  • Funnels: false
  • Heatmaps: true
  • Recordings: true
No overages
PlusPOPULAR
$32$32
  • Events: true
  • Filters: true
  • Funnels: false
  • Heatmaps: true
No overages
Business
$80$80
  • Trends: true
  • Funnels: true
  • Heatmaps: true
  • Api Access: true
No overages
Scale
$171$171
  • Sso: true
  • Funnels: true
  • Heatmaps: true
  • Recordings: true
No overages

Hotjar Free Plan Limits (2026)

Hotjaroffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.

Basic Plan — What's Included

Trendsfalse
Funnelsfalse
Heatmapstrue
Recordingstrue
Daily Sessions35

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Plus) costs $32/mo.

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Quick Stats

Website
Hotjar.com
Category
Analytics
Advertised
$0/mo
Est. Monthly
$96/mo
Pricing data
Pricing check date not recorded

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