Website heatmaps and behavior analytics. Free for 35 sessions/day, then $32-$171/mo based on session volume — with separate pricing for Surveys and Feedback widgets.
Advertised Price
$0
/month
Estimated True Cost
$96
/month (typical usage)
Surprise Factor
N/A×
more than expected
Confidence
73%
Data source: manual
What the pricing page doesn't tell you
Free: 35 sessions/day. Plus: 100/day. Business: 500/day. Scale: 2,500+/day. High-traffic sites need Business ($80/mo) or Scale ($171/mo) immediately.
Trigger: dailySessions > 100
+$48
/monthly
Hotjar Surveys (previously Ask) is a separate product with its own pricing tiers. Not bundled with Observe (heatmaps/recordings). Both together roughly doubles cost.
Trigger: surveys > 0
+$32
/monthly
Incoming feedback widget for user-initiated feedback is part of the Ask product, priced separately from heatmap recordings. Full Hotjar suite = 2-3 separate subscriptions.
Trigger: feedbackWidget > 0
+$16
/monthly
| Plan | Monthly | Annual (per mo) | Key Limits | Overage Rules |
|---|---|---|---|---|
Basic | $0 | $0 |
| No overages |
PlusPOPULAR | $32 | $32 |
| No overages |
Business | $80 | $80 |
| No overages |
Scale | $171 | $171 |
| No overages |
Hotjaroffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.
⚠️ When you'll need to upgrade:
Most teams outgrow the free plan within 1-3 months. The first paid tier (Plus) costs $32/mo.
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