Shopify vs WordPress

Estimated monthly cost comparison — not just the headline price

Shopify and WordPress overlap only partly, so check that both cover what you need before comparing cost.

Prices change often — confirm on the vendor's site before buying. Report incorrect pricing →

Quick Take

WordPress has the lower estimated monthly cost (~61%)

Based on advertised price plus documented recurring fees, not your exact usage.

Best for Shopify

E-commerce platform for online stores. $39/mo sounds simple but transaction fees, app costs, and the

Best for WordPress

The world's most popular CMS powering 43% of all websites. Free and open-source, but hosting, themes

S

Shopify

E-commerce platform for online stores. $39/mo sounds simple but transaction fees...

Advertised

$39

/month

Estimated monthly cost

$269

/month (illustrative)

Documented Extra Fees (+$230/mo + $250 one-time)

Transaction Fees (Non-Shopify Payments)

Using Stripe, PayPal, or other gateways instead of Shopify Payments adds 2% (Basic), 1% (Shopify), o...

+$100/mo

App Store Cost Accumulation

Most functional stores need 5-15 paid apps (reviews, SEO, email pop-ups, upsells, inventory). Averag...

+$100/mo

Premium Theme Purchase

Free themes are limited. Premium themes cost $180-$350 one-time. Many stores buy 2-3 themes before f...

+$250 one-time

Shipping Label Markup

Shopify Shipping offers discounted rates but marks up USPS/UPS/DHL prices by 5-15% compared to direc...

+$30/mo

Pricing Tiers

Basic
$39/mo

$29/mo annual

ShopifyPopular
$105/mo

$79/mo annual

Advanced
$399/mo

$299/mo annual

Plus
$2300/mo

Affiliate link — we may earn a commission

W

WordPress

The world's most popular CMS powering 43% of all websites. Free and open-source,...

Advertised

$0

/month

Estimated monthly cost

$105

/month (illustrative)

Documented Extra Fees (+$105/mo)

Hosting Required

WordPress.org is free but requires paid hosting. Shared hosting $5-15/mo, managed WordPress hosting ...

+$25/mo

Premium Plugins

Most useful plugins are paid: SEO ($99/yr), security ($99/yr), forms ($49/yr), backups ($24/yr). Ave...

+$30/mo

Theme & Maintenance

Premium themes $50-200 one-time. Security updates, compatibility patches, and performance optimizati...

+$50/mo

Pricing Tiers

Key Differences

1

Shopify advertises $39/mo. WordPress advertises $0/mo.

2

Shopify has 4 documented hidden fees. WordPress has 3.

3

Shopify confidence: 84%. WordPress confidence: 78%.

Cost Comparison Summary

MetricShopifyWordPressWinner
Advertised Price$39/mo$0/moWordPress
Estimated Monthly Cost$269/mo$105/moWordPress
Recurring Extra Fees+$230/mo+$105/moWordPress
One-Time Costs$250$0WordPress
# Documented Fees43—
Pricing Tiers40—
Affiliate ProgramUp to $150 per referral (varies by plan)None—

Ready to get started?

Try the tool that fits your needs. Both offer free trials or free tiers.

S

Shopify

From $39/mo

Try Shopify Free →

Affiliate link — we may earn a commission

W

WordPress

From $0/mo

✓ ~61% lower estimated monthly cost

Frequently Asked Questions

Is Shopify or WordPress cheaper?

Shopify advertises $39/mo and WordPress advertises $0/mo. Shopify has 4 documented extra fees (recurring: +$230/mo, one-time: $250), while WordPress has 3 (recurring: +$105/mo). On these illustrative assumptions, WordPress has the lower estimated monthly cost (about 61% less). Your real cost depends on seats and usage — use the calculator for your numbers.

What extra fees does Shopify have?

Shopify has 4 documented extra fees: Transaction Fees (Non-Shopify Payments), App Store Cost Accumulation, Premium Theme Purchase, Shipping Label Markup. Recurring fees add roughly $230/mo on top of the $39/mo advertised price, plus about $250 in one-time costs.

What extra fees does WordPress have?

WordPress has 3 documented extra fees: Hosting Required, Premium Plugins, Theme & Maintenance. Recurring fees add roughly $105/mo on top of the $0/mo advertised price.

Should I choose Shopify or WordPress?

Choose Shopify if: E-commerce platform for online stores. $39/mo sounds simple but transaction fees, app costs, and the. Choose WordPress if: The world's most popular CMS powering 43% of all websites. Free and open-source, but hosting, themes. The right choice depends on your team size, usage volume, and which features you need most.

How accurate is this Shopify vs WordPress comparison?

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.

Calculate Your Exact Cost

Enter your usage to see personalized pricing for both tools

Use Free Calculator