ActiveCampaign vs Brevo

Estimated monthly cost comparison — not just the headline price

Prices change often — confirm on the vendor's site before buying. Report incorrect pricing →

Quick Take

Brevo has the lower estimated monthly cost (~79%)

Based on advertised price plus documented recurring fees, not your exact usage.

Best for ActiveCampaign

Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti

Best for Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr

A

ActiveCampaign

Email marketing and CRM automation platform. Contact-based pricing from $15-$145...

Advertised

$15

/month

Estimated monthly cost

$128

/month (illustrative)

Documented Extra Fees (+$113/mo)

Contact Tier Scaling

Lite at $15/mo for 1K contacts, but 10K contacts = $79/mo, 25K = $149/mo, 50K = $259/mo. Pricing sca...

+$64/mo

CRM & Sales Require Plus

CRM pipeline, lead scoring, and SMS marketing require Plus plan at $49/mo minimum — over 3x the Lite...

+$34/mo

Transactional Email Separate

Transactional emails (order confirmations, password resets) are NOT included. Requires separate Post...

+$15/mo

Pricing Tiers

LitePopular
$15/mo

$9/mo annual

Plus
$49/mo

$29/mo annual

Professional
$79/mo

$49/mo annual

B

Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Fr...

Advertised

$0

/month

Estimated monthly cost

$27

/month (illustrative)

Documented Extra Fees (+$27/mo)

Daily Send Limit on Free

Free plan limits to 300 emails/day (9,000/mo). A list of 10K contacts can't be emailed in one campai...

+$9/mo

Brevo Logo on Free & Starter

Brevo branding appears on all emails on Free and Starter plans. Removing it requires Business plan a...

+$9/mo

Landing Pages & A/B Testing Paywall

Landing pages, A/B testing, and advanced statistics require Business plan ($18/mo) or higher. Starte...

+$9/mo

Pricing Tiers

Free
$0/mo
StarterPopular
$9/mo
Business
$18/mo

Key Differences

1

ActiveCampaign advertises $15/mo. Brevo advertises $0/mo.

2

ActiveCampaign has 3 documented hidden fees. Brevo has 3.

3

ActiveCampaign confidence: 77%. Brevo confidence: 74%.

Cost Comparison Summary

MetricActiveCampaignBrevoWinner
Advertised Price$15/mo$0/moBrevo
Estimated Monthly Cost$128/mo$27/moBrevo
Recurring Extra Fees+$113/mo+$27/moBrevo
One-Time Costs$0$0—
# Documented Fees33—
Pricing Tiers33—
Affiliate ProgramNoneNone—

Frequently Asked Questions

Is ActiveCampaign or Brevo cheaper?

ActiveCampaign advertises $15/mo and Brevo advertises $0/mo. ActiveCampaign has 3 documented extra fees (recurring: +$113/mo), while Brevo has 3 (recurring: +$27/mo). On these illustrative assumptions, Brevo has the lower estimated monthly cost (about 79% less). Your real cost depends on seats and usage — use the calculator for your numbers.

What extra fees does ActiveCampaign have?

ActiveCampaign has 3 documented extra fees: Contact Tier Scaling, CRM & Sales Require Plus, Transactional Email Separate. Recurring fees add roughly $113/mo on top of the $15/mo advertised price.

What extra fees does Brevo have?

Brevo has 3 documented extra fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. Recurring fees add roughly $27/mo on top of the $0/mo advertised price.

Should I choose ActiveCampaign or Brevo?

Choose ActiveCampaign if: Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti. Choose Brevo if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. The right choice depends on your team size, usage volume, and which features you need most.

How accurate is this ActiveCampaign vs Brevo comparison?

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.

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