Estimated monthly cost comparison — not just the headline price
Prices change often — confirm on the vendor's site before buying. Report incorrect pricing →
Quick Take
Brevo has the lower estimated monthly cost (~79%)
Based on advertised price plus documented recurring fees, not your exact usage.
Best for ActiveCampaign
Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti
Best for Brevo
All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr
Email marketing and CRM automation platform. Contact-based pricing from $15-$145...
Advertised
$15
/month
Estimated monthly cost
$128
/month (illustrative)
Contact Tier Scaling
Lite at $15/mo for 1K contacts, but 10K contacts = $79/mo, 25K = $149/mo, 50K = $259/mo. Pricing sca...
CRM & Sales Require Plus
CRM pipeline, lead scoring, and SMS marketing require Plus plan at $49/mo minimum — over 3x the Lite...
Transactional Email Separate
Transactional emails (order confirmations, password resets) are NOT included. Requires separate Post...
$9/mo annual
$29/mo annual
$49/mo annual
All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Fr...
Advertised
$0
/month
Estimated monthly cost
$27
/month (illustrative)
Daily Send Limit on Free
Free plan limits to 300 emails/day (9,000/mo). A list of 10K contacts can't be emailed in one campai...
Brevo Logo on Free & Starter
Brevo branding appears on all emails on Free and Starter plans. Removing it requires Business plan a...
Landing Pages & A/B Testing Paywall
Landing pages, A/B testing, and advanced statistics require Business plan ($18/mo) or higher. Starte...
ActiveCampaign advertises $15/mo. Brevo advertises $0/mo.
ActiveCampaign has 3 documented hidden fees. Brevo has 3.
ActiveCampaign confidence: 77%. Brevo confidence: 74%.
| Metric | ActiveCampaign | Brevo | Winner |
|---|---|---|---|
| Advertised Price | $15/mo | $0/mo | Brevo |
| Estimated Monthly Cost | $128/mo | $27/mo | Brevo |
| Recurring Extra Fees | +$113/mo | +$27/mo | Brevo |
| One-Time Costs | $0 | $0 | — |
| # Documented Fees | 3 | 3 | — |
| Pricing Tiers | 3 | 3 | — |
| Affiliate Program | None | None | — |
ActiveCampaign advertises $15/mo and Brevo advertises $0/mo. ActiveCampaign has 3 documented extra fees (recurring: +$113/mo), while Brevo has 3 (recurring: +$27/mo). On these illustrative assumptions, Brevo has the lower estimated monthly cost (about 79% less). Your real cost depends on seats and usage — use the calculator for your numbers.
ActiveCampaign has 3 documented extra fees: Contact Tier Scaling, CRM & Sales Require Plus, Transactional Email Separate. Recurring fees add roughly $113/mo on top of the $15/mo advertised price.
Brevo has 3 documented extra fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. Recurring fees add roughly $27/mo on top of the $0/mo advertised price.
Choose ActiveCampaign if: Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti. Choose Brevo if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. The right choice depends on your team size, usage volume, and which features you need most.
This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.
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