📊 Data source: Manual research + official pricing page🔄 Updated April 202670% confidence score
R
Design

Retool True Cost Calculator

Build internal tools fast with drag-and-drop. Free tier is limited, paid plans are expensive for teams.

Advertised Price

$10

/month

Estimated True Cost

$600

/month (typical usage)

Surprise Factor

60.0×

more than expected

Confidence

70%

Data source: manual

Hidden Fees & Gotchas

What the pricing page doesn't tell you

Dual User Pricing (Builder vs User)

Retool charges differently: builders (devs who create apps) cost $10-50/mo, internal users (employees using apps) cost $5-15/mo. Most deployments have 1-3 builders + 10-50 internal users. 3 builders + 20 users on Business: $450/mo.

Trigger: internalUsers > 5

+$75

/monthly

Workflow Run Overage

$75 per 5,000 additional workflow runs/month ($0.015/run). A single workflow running every 5 minutes = ~8,640 runs/month, exceeding Team's 5,000 limit.

Trigger: workflowRuns > 5000

+$75

/monthly

External User Tiered Pricing

Customer-facing portals on Business: first 50 free, then $8/user/mo (51-250), $6 (251-500), $4 (500+). 200 external users = $1,200/mo extra.

Trigger: externalUsers > 50

+$400

/monthly

SSO/SAML Requires Enterprise

SAML/OpenID SSO is Enterprise-only with custom (undisclosed) pricing. Any company with SSO requirements must negotiate Enterprise.

Trigger: sso > 0

+$0

/monthly

Audit Logs Require Business

Audit logging needs Business at $50/builder/mo — 5x the Team price. Required for SOC 2, HIPAA compliance.

Trigger: auditLogs > 0

+$40

/monthly

Total hidden fees: +$590/mo on top of the $10 advertised price

Retool Pricing Tiers

PlanMonthlyAnnual (per mo)Key LimitsOverage Rules
Free
$0$0
  • Users: 5
  • Storage Gb: 5
  • Ai Agent Hours: 20
  • Workflow Runs: 500
No overages
TeamPOPULAR
per user
$10$10
  • Staging: true
  • Workflow Runs: 5000
  • Internal User Cost: 5
  • $0.015/run over 5,000
Business
per user
$50$50
  • Portals: true
  • Audit Log: true
  • Ai Credits: 200
  • Workflow Runs: custom
  • $0.015/run over 5,000
Enterprise
per user
$0$0
  • Sso: true
  • Ai Credits: 400
  • Workflow Runs: custom
  • Source Control: true
No overages

Retool Free Plan Limits (2026)

Retooloffers a free plan, but with significant restrictions. Here's exactly what you get — and what forces you to upgrade.

Free Plan — What's Included

Users5
Storage Gb5
Ai Agent Hours20
Workflow Runs500

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Team) costs $10/mo.

Enterprise Plan — What's Included

Ssotrue
Ai Credits400
Workflow Runscustom
Source Controltrue
Custom Brandingtrue

⚠️ When you'll need to upgrade:

Most teams outgrow the free plan within 1-3 months. The first paid tier (Team) costs $10/mo.

Retool Cost Per User (2026)

Retoolcharges per user. Here's what your team will actually pay at different sizes.

Team SizeTeamBusiness
1 user$10/mo$50/mo
3 users$30/mo$150/mo
5 users$50/mo$250/mo
10 users$100/mo$500/mo
25 users$250/mo$1,250/mo
50 users$500/mo$2,500/mo

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