True cost comparison — not just what the pricing page says
Quick Verdict
Amplitude saves you 5%
Best for Mixpanel
Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base
Best for Amplitude
Product analytics platform with event tracking. Free for 20M events/mo, then event-based pricing bec
Product analytics platform with event tracking. Free for 20M events/mo, then eve...
Advertised
$0
/month
True Cost
$178
/month (typical)
Event Volume Overage
Beyond free 20M events, Growth plan pricing scales by volume: 100M events = ~$200/mo, 500M = ~$800/m...
Group Analytics Paywall
Analyzing by company/account (not just individual users) requires Growth plan at $28+/mo. B2B produc...
Data Pipeline Export Costs
Exporting raw event data to your data warehouse requires Growth plan. Export to BigQuery, Snowflake,...
Product analytics platform for digital products. Free for 50K monthly tracked us...
Advertised
$0
/month
True Cost
$1000
/month (typical)
Opaque Growth Plan Pricing
Growth plan pricing is custom and based on monthly tracked users (MTUs). Estimates range from $500-$...
Feature Flags & Experiments Add-On
Amplitude Experiment (A/B testing, feature flags) is a separate product with its own pricing. Not in...
CDP Add-On Costs
Amplitude CDP (Customer Data Platform) for data unification and audience syncing is priced separatel...
Amplitude advertises $0/mo. Mixpanel advertises $0/mo.
Amplitude has 3 documented hidden fees. Mixpanel has 3.
Amplitude confidence: 70%. Mixpanel confidence: 75%.
| Metric | Mixpanel | Amplitude | Winner |
|---|---|---|---|
| Advertised Price | $0/mo | $0/mo | Mixpanel |
| True Monthly Cost | $178/mo | $1000/mo | Mixpanel |
| Hidden Fee Total | +$178/mo | +$1000/mo | Mixpanel |
| # Hidden Fees | 3 | 3 | Mixpanel |
| Confidence Score | 75% | 70% | Mixpanel |
| Pricing Tiers | 3 | 3 | — |
| Affiliate Program | No public affiliate program | None | — |
Mixpanel advertises $0/mo and Amplitude advertises $0/mo. However, when you include hidden fees, Mixpanel has 3 documented hidden fees adding +$178/mo, while Amplitude has 3 hidden fees adding +$1000/mo. Based on true cost, Amplitude is typically 5% cheaper.
Mixpanel has 3 documented hidden fees: Event Volume Overage, Group Analytics Paywall, Data Pipeline Export Costs. These add approximately +$178/mo on top of the $0/mo advertised price.
Amplitude has 3 documented hidden fees: Opaque Growth Plan Pricing, Feature Flags & Experiments Add-On, CDP Add-On Costs. These add approximately +$1000/mo on top of the $0/mo advertised price.
Choose Mixpanel if: Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base. Choose Amplitude if: Product analytics platform with event tracking. Free for 20M events/mo, then event-based pricing bec. The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Mixpanel data has a 75% confidence score and Amplitude has 70%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
Enter your usage to see personalized pricing for both tools
Use Free Calculator