True cost comparison — not just what the pricing page says
Quick Verdict
Amplitude saves you 5%
Best for Hotjar
Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base
Best for Amplitude
Website heatmaps and behavior analytics. Free for 35 sessions/day, then $32-$171/mo based on session
Website heatmaps and behavior analytics. Free for 35 sessions/day, then $32-$171...
Advertised
$0
/month
True Cost
$96
/month (typical)
Session Volume Hard Caps
Free: 35 sessions/day. Plus: 100/day. Business: 500/day. Scale: 2,500+/day. High-traffic sites need ...
Surveys Priced Separately
Hotjar Surveys (previously Ask) is a separate product with its own pricing tiers. Not bundled with O...
Feedback Widget Separate
Incoming feedback widget for user-initiated feedback is part of the Ask product, priced separately f...
Product analytics platform for digital products. Free for 50K monthly tracked us...
Advertised
$0
/month
True Cost
$1000
/month (typical)
Opaque Growth Plan Pricing
Growth plan pricing is custom and based on monthly tracked users (MTUs). Estimates range from $500-$...
Feature Flags & Experiments Add-On
Amplitude Experiment (A/B testing, feature flags) is a separate product with its own pricing. Not in...
CDP Add-On Costs
Amplitude CDP (Customer Data Platform) for data unification and audience syncing is priced separatel...
Amplitude advertises $0/mo. Hotjar advertises $0/mo.
Amplitude has 3 documented hidden fees. Hotjar has 3.
Amplitude confidence: 70%. Hotjar confidence: 73%.
| Metric | Hotjar | Amplitude | Winner |
|---|---|---|---|
| Advertised Price | $0/mo | $0/mo | Hotjar |
| True Monthly Cost | $96/mo | $1000/mo | Hotjar |
| Hidden Fee Total | +$96/mo | +$1000/mo | Hotjar |
| # Hidden Fees | 3 | 3 | Hotjar |
| Confidence Score | 73% | 70% | Hotjar |
| Pricing Tiers | 4 | 3 | — |
| Affiliate Program | None | None | — |
Hotjar advertises $0/mo and Amplitude advertises $0/mo. However, when you include hidden fees, Hotjar has 3 documented hidden fees adding +$96/mo, while Amplitude has 3 hidden fees adding +$1000/mo. Based on true cost, Amplitude is typically 5% cheaper.
Hotjar has 3 documented hidden fees: Session Volume Hard Caps, Surveys Priced Separately, Feedback Widget Separate. These add approximately +$96/mo on top of the $0/mo advertised price.
Amplitude has 3 documented hidden fees: Opaque Growth Plan Pricing, Feature Flags & Experiments Add-On, CDP Add-On Costs. These add approximately +$1000/mo on top of the $0/mo advertised price.
Choose Hotjar if: Product analytics platform for digital products. Free for 50K monthly tracked users, then usage-base. Choose Amplitude if: Website heatmaps and behavior analytics. Free for 35 sessions/day, then $32-$171/mo based on session. The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Hotjar data has a 73% confidence score and Amplitude has 70%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
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