Brevo vs SendGrid

Estimated monthly cost comparison — not just the headline price

Prices change often — confirm on the vendor's site before buying. Report incorrect pricing →

Quick Take

Brevo has the lower estimated monthly cost (~74%)

Based on advertised price plus documented recurring fees, not your exact usage.

Best for Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr

Best for SendGrid

Twilio's email delivery platform for transactional and marketing emails. Free for 100 emails/day, th

B

Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Fr...

Advertised

$0

/month

Estimated monthly cost

$27

/month (illustrative)

Documented Extra Fees (+$27/mo)

Daily Send Limit on Free

Free plan limits to 300 emails/day (9,000/mo). A list of 10K contacts can't be emailed in one campai...

+$9/mo

Brevo Logo on Free & Starter

Brevo branding appears on all emails on Free and Starter plans. Removing it requires Business plan a...

+$9/mo

Landing Pages & A/B Testing Paywall

Landing pages, A/B testing, and advanced statistics require Business plan ($18/mo) or higher. Starte...

+$9/mo

Pricing Tiers

Free
$0/mo
StarterPopular
$9/mo
Business
$18/mo
S

SendGrid

Twilio's email delivery platform for transactional and marketing emails. Free fo...

Advertised

$0

/month

Estimated monthly cost

$105

/month (illustrative)

Documented Extra Fees (+$105/mo)

Dedicated IP Required for Deliverability

Shared IP on lower plans hurts deliverability. Dedicated IP costs $20-$40/mo extra and requires Pro ...

+$30/mo

Email Validation Add-On

Email address validation to reduce bounces costs $0.003-$0.01 per validation. Validating a 50K list ...

+$50 per use

Overage Email Charges

Exceeding monthly email limit incurs overage at $0.00085-$0.001 per email. 100K extra emails = $85-$...

+$25/mo

Pricing Tiers

Free
$0/mo
EssentialsPopular
$20/mo
Pro
$90/mo

Key Differences

1

Brevo advertises $0/mo. SendGrid advertises $0/mo.

2

Brevo has 3 documented hidden fees. SendGrid has 3.

3

Brevo confidence: 74%. SendGrid confidence: 75%.

Cost Comparison Summary

MetricBrevoSendGridWinner
Advertised Price$0/mo$0/mo—
Estimated Monthly Cost$27/mo$105/moBrevo
Recurring Extra Fees+$27/mo+$105/moBrevo
One-Time Costs$0$0—
# Documented Fees33—
Pricing Tiers33—
Affiliate ProgramNoneNone—

Frequently Asked Questions

Is Brevo or SendGrid cheaper?

Brevo advertises $0/mo and SendGrid advertises $0/mo. Brevo has 3 documented extra fees (recurring: +$27/mo), while SendGrid has 3 (recurring: +$105/mo). On these illustrative assumptions, Brevo has the lower estimated monthly cost (about 74% less). Your real cost depends on seats and usage — use the calculator for your numbers.

What extra fees does Brevo have?

Brevo has 3 documented extra fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. Recurring fees add roughly $27/mo on top of the $0/mo advertised price.

What extra fees does SendGrid have?

SendGrid has 3 documented extra fees: Dedicated IP Required for Deliverability, Email Validation Add-On, Overage Email Charges. Recurring fees add roughly $105/mo on top of the $0/mo advertised price.

Should I choose Brevo or SendGrid?

Choose Brevo if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. Choose SendGrid if: Twilio's email delivery platform for transactional and marketing emails. Free for 100 emails/day, th. The right choice depends on your team size, usage volume, and which features you need most.

How accurate is this Brevo vs SendGrid comparison?

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.

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