Brevo vs Mailchimp

Estimated monthly cost comparison — not just the headline price

Prices change often — confirm on the vendor's site before buying. Report incorrect pricing →

Quick Take

Brevo has the lower estimated monthly cost (~76%)

Based on advertised price plus documented recurring fees, not your exact usage.

Best for Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr

Best for Mailchimp

Email marketing platform with automation. Free for 500 contacts, then contact-based pricing creates

B

Brevo

All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Fr...

Advertised

$0

/month

Estimated monthly cost

$27

/month (illustrative)

Documented Extra Fees (+$27/mo)

Daily Send Limit on Free

Free plan limits to 300 emails/day (9,000/mo). A list of 10K contacts can't be emailed in one campai...

+$9/mo

Brevo Logo on Free & Starter

Brevo branding appears on all emails on Free and Starter plans. Removing it requires Business plan a...

+$9/mo

Landing Pages & A/B Testing Paywall

Landing pages, A/B testing, and advanced statistics require Business plan ($18/mo) or higher. Starte...

+$9/mo

Pricing Tiers

Free
$0/mo
StarterPopular
$9/mo
Business
$18/mo
M

Mailchimp

Email marketing platform with automation. Free for 500 contacts, then contact-ba...

Advertised

$0

/month

Estimated monthly cost

$113

/month (illustrative)

Documented Extra Fees (+$113/mo)

Unsubscribed Contacts Count

Mailchimp counts unsubscribed and non-subscribed contacts toward your billing limit. A list of 10K w...

+$30/mo

Steep Contact Tier Scaling

Pricing jumps dramatically: 500 contacts = $13.99/mo, 2,500 = $45/mo, 10K = $100/mo, 50K = $350/mo. ...

+$50/mo

Pay-As-You-Go Email Credits

Over-limit sends cost extra as email credits. Standard plan allows 12x your contact limit per month....

+$20 per use

Advanced Automation Paywall

Free and Essentials include only basic automations. Customer journeys with branching, A/B testing, a...

+$13/mo

Pricing Tiers

Free
$0/mo
Essentials
$13/mo
StandardPopular
$20/mo
Premium
$350/mo

Key Differences

1

Brevo advertises $0/mo. Mailchimp advertises $0/mo.

2

Brevo has 3 documented hidden fees. Mailchimp has 4.

3

Brevo confidence: 74%. Mailchimp confidence: 80%.

Cost Comparison Summary

MetricBrevoMailchimpWinner
Advertised Price$0/mo$0/mo—
Estimated Monthly Cost$27/mo$113/moBrevo
Recurring Extra Fees+$27/mo+$113/moBrevo
One-Time Costs$0$0—
# Documented Fees34—
Pricing Tiers34—
Affiliate ProgramNoneNo public affiliate program (discontinued 2022)—

Frequently Asked Questions

Is Brevo or Mailchimp cheaper?

Brevo advertises $0/mo and Mailchimp advertises $0/mo. Brevo has 3 documented extra fees (recurring: +$27/mo), while Mailchimp has 4 (recurring: +$113/mo). On these illustrative assumptions, Brevo has the lower estimated monthly cost (about 76% less). Your real cost depends on seats and usage — use the calculator for your numbers.

What extra fees does Brevo have?

Brevo has 3 documented extra fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. Recurring fees add roughly $27/mo on top of the $0/mo advertised price.

What extra fees does Mailchimp have?

Mailchimp has 4 documented extra fees: Unsubscribed Contacts Count, Steep Contact Tier Scaling, Pay-As-You-Go Email Credits, Advanced Automation Paywall. Recurring fees add roughly $113/mo on top of the $0/mo advertised price.

Should I choose Brevo or Mailchimp?

Choose Brevo if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. Choose Mailchimp if: Email marketing platform with automation. Free for 500 contacts, then contact-based pricing creates . The right choice depends on your team size, usage volume, and which features you need most.

How accurate is this Brevo vs Mailchimp comparison?

This comparison is compiled from public vendor pricing pages and documentation. It uses illustrative assumptions (see "Cost Comparison Summary"), not your exact seats or usage, and vendor prices change often. Confirm current prices on each vendor's site, and use our calculator with your own usage for a closer estimate. Spotted an error? Email hello@trulycritic.com.

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