True cost comparison — not just what the pricing page says
Quick Verdict
Wix saves you 100%
Best for Wix
Professional website builder with powerful CMS. Beautiful sites, but CMS item limits, form submissio
Best for Webflow
Drag-and-drop website builder for non-technical users. Free plan is ad-supported with Wix branding.
Drag-and-drop website builder for non-technical users. Free plan is ad-supported...
Advertised
$0
/month
True Cost
$74
/month (typical)
Wix Branding on Free
Free plan displays 'Wix.com' ads and uses a wix.com subdomain. Removing branding requires Light plan...
App Market Cost Accumulation
Most functional sites need 3-8 Wix Apps (booking $0-10/mo, events $0-10/mo, chat $0-30/mo, SEO tools...
Heavy Sites Performance Degradation
Sites with 50+ pages, many apps, or large media galleries experience significant load time increases...
Per-Site Pricing
Each Wix plan covers ONE site only. Running 3 business sites = 3× the subscription cost. No multi-si...
Affiliate link — we may earn a commission
Professional website builder with powerful CMS. Beautiful sites, but CMS item li...
Advertised
$29
/month
True Cost
$74
/month (typical)
CMS Item Overage
CMS plan allows 2,000 items. Need more? Business plan at $39/mo for 10,000 items....
Form Submission Limit
500 submissions/mo on CMS plan. Business plan for 2,500. High-traffic sites hit this in week one....
Bandwidth Overage
50GB on CMS. Image-heavy sites or viral content can exceed this. $25 per 100GB extra....
$14/mo annual
$23/mo annual
$39/mo annual
Affiliate link — we may earn a commission
Webflow advertises $29/mo. Wix advertises $0/mo.
Webflow has 3 documented hidden fees. Wix has 4.
Webflow confidence: 83%. Wix confidence: 78%.
| Metric | Wix | Webflow | Winner |
|---|---|---|---|
| Advertised Price | $0/mo | $29/mo | Wix |
| True Monthly Cost | $74/mo | $74/mo | Wix |
| Hidden Fee Total | +$74/mo | +$45/mo | Webflow |
| # Hidden Fees | 4 | 3 | Webflow |
| Confidence Score | 78% | 83% | Webflow |
| Pricing Tiers | 4 | 4 | — |
| Affiliate Program | $100 per premium referral | 50% first year | — |
Try the tool that fits your needs. Both offer free trials or free tiers.
Wix advertises $0/mo and Webflow advertises $29/mo. However, when you include hidden fees, Wix has 4 documented hidden fees adding +$74/mo, while Webflow has 3 hidden fees adding +$45/mo. Based on true cost, Wix is typically 100% cheaper.
Wix has 4 documented hidden fees: Wix Branding on Free, App Market Cost Accumulation, Heavy Sites Performance Degradation, Per-Site Pricing. These add approximately +$74/mo on top of the $0/mo advertised price.
Webflow has 3 documented hidden fees: CMS Item Overage, Form Submission Limit, Bandwidth Overage. These add approximately +$45/mo on top of the $29/mo advertised price.
Choose Wix if: Professional website builder with powerful CMS. Beautiful sites, but CMS item limits, form submissio. Choose Webflow if: Drag-and-drop website builder for non-technical users. Free plan is ad-supported with Wix branding. . The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Wix data has a 78% confidence score and Webflow has 83%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
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