True cost comparison — not just what the pricing page says
Quick Verdict
Webflow saves you 26%
Best for Webflow
E-commerce platform for online stores. $39/mo sounds simple but transaction fees, app costs, and the
Best for Shopify
Professional website builder with powerful CMS. Beautiful sites, but CMS item limits, form submissio
Professional website builder with powerful CMS. Beautiful sites, but CMS item li...
Advertised
$29
/month
True Cost
$74
/month (typical)
CMS Item Overage
CMS plan allows 2,000 items. Need more? Business plan at $39/mo for 10,000 items....
Form Submission Limit
500 submissions/mo on CMS plan. Business plan for 2,500. High-traffic sites hit this in week one....
Bandwidth Overage
50GB on CMS. Image-heavy sites or viral content can exceed this. $25 per 100GB extra....
$14/mo annual
$23/mo annual
$39/mo annual
Affiliate link — we may earn a commission
E-commerce platform for online stores. $39/mo sounds simple but transaction fees...
Advertised
$39
/month
True Cost
$519
/month (typical)
Transaction Fees (Non-Shopify Payments)
Using Stripe, PayPal, or other gateways instead of Shopify Payments adds 2% (Basic), 1% (Shopify), o...
App Store Cost Accumulation
Most functional stores need 5-15 paid apps (reviews, SEO, email pop-ups, upsells, inventory). Averag...
Premium Theme Purchase
Free themes are limited. Premium themes cost $180-$350 one-time. Many stores buy 2-3 themes before f...
Shipping Label Markup
Shopify Shipping offers discounted rates but marks up USPS/UPS/DHL prices by 5-15% compared to direc...
$29/mo annual
$79/mo annual
$299/mo annual
Affiliate link — we may earn a commission
Shopify advertises $39/mo. Webflow advertises $29/mo.
Shopify has 4 documented hidden fees. Webflow has 3.
Shopify confidence: 84%. Webflow confidence: 83%.
| Metric | Webflow | Shopify | Winner |
|---|---|---|---|
| Advertised Price | $29/mo | $39/mo | Webflow |
| True Monthly Cost | $74/mo | $519/mo | Webflow |
| Hidden Fee Total | +$45/mo | +$480/mo | Webflow |
| # Hidden Fees | 3 | 4 | Webflow |
| Confidence Score | 83% | 84% | Shopify |
| Pricing Tiers | 4 | 4 | — |
| Affiliate Program | 50% first year | Up to $150 per referral (varies by plan) | — |
Try the tool that fits your needs. Both offer free trials or free tiers.
From $29/mo
✓ Saves 26% on true costAffiliate link — we may earn a commission
Webflow advertises $29/mo and Shopify advertises $39/mo. However, when you include hidden fees, Webflow has 3 documented hidden fees adding +$45/mo, while Shopify has 4 hidden fees adding +$480/mo. Based on true cost, Webflow is typically 26% cheaper.
Webflow has 3 documented hidden fees: CMS Item Overage, Form Submission Limit, Bandwidth Overage. These add approximately +$45/mo on top of the $29/mo advertised price.
Shopify has 4 documented hidden fees: Transaction Fees (Non-Shopify Payments), App Store Cost Accumulation, Premium Theme Purchase, Shipping Label Markup. These add approximately +$480/mo on top of the $39/mo advertised price.
Choose Webflow if: E-commerce platform for online stores. $39/mo sounds simple but transaction fees, app costs, and the. Choose Shopify if: Professional website builder with powerful CMS. Beautiful sites, but CMS item limits, form submissio. The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Webflow data has a 83% confidence score and Shopify has 84%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
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