True cost comparison — not just what the pricing page says
Quick Verdict
Brevo saves you 100%
Best for Brevo
Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti
Best for ActiveCampaign
All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr
All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Fr...
Advertised
$0
/month
True Cost
$27
/month (typical)
Daily Send Limit on Free
Free plan limits to 300 emails/day (9,000/mo). A list of 10K contacts can't be emailed in one campai...
Brevo Logo on Free & Starter
Brevo branding appears on all emails on Free and Starter plans. Removing it requires Business plan a...
Landing Pages & A/B Testing Paywall
Landing pages, A/B testing, and advanced statistics require Business plan ($18/mo) or higher. Starte...
Email marketing and CRM automation platform. Contact-based pricing from $15-$145...
Advertised
$15
/month
True Cost
$128
/month (typical)
Contact Tier Scaling
Lite at $15/mo for 1K contacts, but 10K contacts = $79/mo, 25K = $149/mo, 50K = $259/mo. Pricing sca...
CRM & Sales Require Plus
CRM pipeline, lead scoring, and SMS marketing require Plus plan at $49/mo minimum — over 3x the Lite...
Transactional Email Separate
Transactional emails (order confirmations, password resets) are NOT included. Requires separate Post...
$9/mo annual
$29/mo annual
$49/mo annual
ActiveCampaign advertises $15/mo. Brevo advertises $0/mo.
ActiveCampaign has 3 documented hidden fees. Brevo has 3.
ActiveCampaign confidence: 77%. Brevo confidence: 74%.
| Metric | Brevo | ActiveCampaign | Winner |
|---|---|---|---|
| Advertised Price | $0/mo | $15/mo | Brevo |
| True Monthly Cost | $27/mo | $128/mo | Brevo |
| Hidden Fee Total | +$27/mo | +$113/mo | Brevo |
| # Hidden Fees | 3 | 3 | Brevo |
| Confidence Score | 74% | 77% | ActiveCampaign |
| Pricing Tiers | 3 | 3 | — |
| Affiliate Program | None | None | — |
Brevo advertises $0/mo and ActiveCampaign advertises $15/mo. However, when you include hidden fees, Brevo has 3 documented hidden fees adding +$27/mo, while ActiveCampaign has 3 hidden fees adding +$113/mo. Based on true cost, Brevo is typically 100% cheaper.
Brevo has 3 documented hidden fees: Daily Send Limit on Free, Brevo Logo on Free & Starter, Landing Pages & A/B Testing Paywall. These add approximately +$27/mo on top of the $0/mo advertised price.
ActiveCampaign has 3 documented hidden fees: Contact Tier Scaling, CRM & Sales Require Plus, Transactional Email Separate. These add approximately +$113/mo on top of the $15/mo advertised price.
Choose Brevo if: Email marketing and CRM automation platform. Contact-based pricing from $15-$145/mo sounds fair unti. Choose ActiveCampaign if: All-in-one marketing platform (formerly Sendinblue). Email-based pricing from Free to $18/mo is attr. The right choice depends on your team size, usage volume, and which features you need most.
This comparison is based on manual research of official pricing pages, terms of service, and user reports. Brevo data has a 74% confidence score and ActiveCampaign has 77%. Prices were last verified in April 2026. For the most accurate estimate, enter your specific usage in our calculator.
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